Organization Digitalization Effects

February 5, 2024
1 min read

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Digitalization is among the key elements that lead to a company’s growth. It is more than the eradication of conventional paper and applying computers to log data – it truly is about creating a new means of doing business that focuses on client satisfaction, internal connection, and the movement of information. It is regarding being better, gaining presence over firm spend and making decisions with accurate numbers, and also connecting your complete team into a common mission that drives scalable growth.

This can be a dynamic method that alterations the ways businesses create and capture worth in the marketplace. It may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive status, firms must be constantly mindful of digitalization’s impact on their BMs and the adjoining business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical info were collected from 12 interviewees doing work in two specific industries, car and news flash. Due to the fact that equally industries are seen as different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.

The interviews revealed that in the media market, the impact of digitalization was felt most clearly with regards to value creation and worth capture elements. This was generally due to the fact that the advertising industry places strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.

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