Opening a restaurant brings both ups and downs. There’s the excitement of developing a menu and sharing your creations with the world, but at the same time, you must bring the world in to give it a try. Doing that can be quite difficult when there are many other restaurants also vying for the public’s attention. Thankfully, there are some great ways to attract new customers to your restaurant, helping distinguish it from the rest of your competition.
Offer Limited-Time Specials and Deals
If you want new people to visit your restaurant, you should consider some limited-time specials. Specials, deals, giveaways, and promotions can help get people in the door, but after that, your food and service will keep them coming for more.
For example, if you’re a pizza restaurant, try making a special pizza to match the holidays, like an Easter or Star Wars Day pizza. Something silly like this can do a lot to get people in the door. Additionally, you could do something like a punch card that allows repeat customers to get a free pizza. You could also offer deals on a certain day of the week.
Test Out a Pop-Up Restaurant
One great way to bring customers to your restaurant is by teasing them with a pop-up restaurant. One of the secrets of pop-up shop popularity is artificial scarcity. If you establish a limited-time pop-up shop, people are more inclined to check it out and talk about it to their friends and family, in person and online. Since people know pop-up shops don’t stay for long, they’re likely to flock to your shop for the limited-time opportunity. This gets plenty of new customers trying your food, and these customers will probably then patronize your established location.
Update Your Site and Social Media
If you want to attract new customers to your restaurant, you need to go where those customers are—the internet. Word-of-mouth marketing is effective, but more and more people are learning about restaurants and getting their recommendations from social media now. You don’t need to dominate these platforms, but you must keep yourself updated so people can know about your restaurant, what you offer, and when they can patronize it. Many restaurants fail to update their online profiles, which can confuse potential customers, turning away from the restaurant entirely. Keep information consistent and readily available, and people will see they can rely on your restaurant to meet their food needs.
These are some of the best ways you can attract new customers to your restaurant. Once you get new customers, continue producing quality food and service, and your business will thrive!