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Drink Review: Jack Daniel’s Green Label

A less-aged variant JD, difficult-to-find but well worth the effort. Green Label is lighter and much less sweet than the No.7 and is brilliant in cocktails.

Jack Daniels Green Label Review:

New to the scene and up against the venerable Jack Daniel’s No.7 in this tense battle is Green Label, a new product from the whiskey experts at Jack Daniel’s.

(note to all readers: I am here referring to Jack Daniel’s No.7 as such because Jack Daniel’s Reserve is green, but sold in a black box.)

Jack Daniel’s Green Label Review:

My first taste of Green Label was in a Moscow Mule in a bar around here on the Gold Coast. It was a pleasant surprise. I had become accustomed to a minty-sweet after taste with No.7, which can become cloying: a bit of a distraction for the more discerning taster.

At the same time I was missing Jack’s bite and though the No.7 was nice enough, it wasn’t to my taste at all. Green Label has gotten the balance just about right, and the flavour is certainly a Jack Daniel’s that is commendably drinkable, finished with a slight heat to it.

Due to its lighter (almost watery) consistency, it is hard to imagine this replacing No.7 for regular boozing, though I could certainly see myself reaching for Green Label for a change of pace.

The branding is just as simple as the No.7, and carries on the heritage theme, with the traditional Jack Daniel’s handwritten font and old-timey looking type that evoke the feel of the early to mid 1900s.

The thing that I love about American whiskeys like Jack Daniel’s, Jim Beam, Old Crow, Wild Turkey etc is that they all feel as if something with a bit of history to it. Not like your smooth, generic, mass produced Australian whiskies.

I was handed a bottle of Green Label to review last night by my friend Steve, who bought it in the U.S., and his review follows soon.

I feel I should state that I am American, I have lived in the United States, and I know better than to take sides when it comes to the two countries I love as the best places in the world to drink whiskey, but I have to say that I think that this Green Label stuff is better than No.7.

I know this is an unpopular opinion, and others probably would not agree with me. Green Label is lighter, more aromatic, and palate pleasingly drinkable. The No.7 is still an enjoyable whiskey, but strangely, not one that I would choose (though I might, for the novelty factor, if I had nothing else to drink).

I have no doubts about my review, but one thing is for certain, not everyone will agree with it. For me, it’s a thumbs up for Green Label. Personal taste and preference runs too high to make any sweeping generalisations, though I would say that this is a very good whiskey.

The real question is, what would Jack Daniel think of it?

More as soon as I read Steve’s response. Also, importantly, what did this whiskey taste like in my Moscow Mule? I love ’em, but so rarely get to make one…

I’ll probably drink my bottle after the holidays and post my reviews next week but I thought I’d give you my impressions of Green Label from my first pouring.

I should mention that I’ve had a couple Jack Daniels already so I can be objective. I’m also using a carafe, which helps.

The color is slightly lighter than No.7 and I got a nose of honey.

This tastes, well, like Jack but also a little like Maker’s Mark. It could easily be one of the many private label products on the market. So far, my impressions are that Jack Daniel’s has managed to produce a whiskey that is lighter and has a slightly fruitier nose.

The taste that Steve was referring to, I’d have to say was this limp green apple taste. Not the best thing in the world, but it wasn’t unpleasant, though it was stronger tasting than the No.7, and not in a good way.

Written by Mark Adams

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