Sound of Wedding Bills: Research Reveals We Are Set to Spend a Whopping £523 on Budget Blowout Cakes for the Big Day

June 7, 2019
2 mins read
Photo by Thomas William on Unsplash
Photo by Thomas William on Unsplash

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  • More than eight in 10 savvy-spending Brits are seeking new ways to save on nuptial necessities
  • New research reveals that the average cost of a wedding cake comes in at an eye-watering £523
  • Baking brand, Stork, has launched a limited-edition DIY semi-naked wedding cake kit for under £50 – £606 cheaper than luxury alternatives from high-end retailers

The sound of wedding bells is being drowned out with the sound of bills tallying up, thanks to traditional touches hiking up the price of getting hitched.

With the average wedding in the UK now costing an eye-watering £30,355 – the same as a deposit on a house – new research today has revealed that 83 per cent of savvy-spending Brits are seeking new ways to save on wedding essentials.

When budgeting for the big day, happy couples are in for a shock, with nuptial necessities such as the cake coming in at a whopping £523 on average.

The poll of 2,000 adults commissioned by baking spread Stork, found that those in Norwich are willing to fork out a staggering £711 on the celebration cake, while those in Sheffield are more cost-conscious, spending £278 on the bake.

More than a third (34 per cent) of Brits would take on the bake themselves in order to shave costs, with cost-conscious ‘millennials’ more willing than any other age group.

When asked what the main concerns would be, not looking aesthetically pleasing (31 per cent), lack of confidence in the kitchen (23 per cent) and not tasting very nice (11 per cent) were the top woes.

Following the research, Stork has today launched a limited-edition DIY ‘bake by numbers’ wedding cake kit for under £50.

Available on Amazon for a purse-friendly £49 – £606 cheaper than luxury alternatives from high-end retailers[1] – the ‘semi-naked’ design was selected as more than half (54 per cent) of Brits are ditching traditional favourite fruitcake, in favour of the modern designs.

The celebratory cake serves up to 70 guests – a cost-effective 70p per person – and comes complete with everything a beginner baker needs in order to create a three-tier show stopping centrepiece.

From equipment to ingredients – already weighed out for you, with faux flowers to finish in this year’s trending colour palette, ‘Love Bloom’. The botanical-inspired wedding colour combo blends graceful light pink tones, earthy greens, and cosy neutrals. The end result: a palette that embodies pure, effortless romance fit for a wedding.

Steven Hermiston, General Manager UKI at Upfield on behalf of Stork said: “When planning a wedding, the costs can creep up suddenly and add financial pressure to what should be a celebratory occasion. We hope that our DIY kit will give married-couples-to-be the confidence to bake their cake themselves for their special day, whilst saving some pounds in the process.”

Stork’s DIY ‘Bake by Numbers’ Wedding Cake Kit consists of:

  • 10-inch cake board
  • 8-inch cake board
  • 6-inch cake board
  • 10-inch cake tin
  • 8-inch cake tin
  • 6-inch cake tin
  • Whisk
  • Wooden spoon
  • Spatula
  • Cake dowels (12 inch)
  • Piping bag and tips
  • Faux flowers (pink and white)
  • Stork baking spread
  • Vanilla extract
  • Golden caster sugar
  • Self-rising flour
  • Icing sugar
  • Strawberry jam

Kit stockist link


  1. Harrods:


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