Spotlight on Notable Salt Lake City Food and Beverage Innovators

January 30, 2024
2 mins read

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Salt Lake City, Utah, is not just known for its beautiful landscapes, fun outdoor activities and unique culture, but it is also recognized for its vibrant food and beverage scene. Utah’s capital city is home to many companies engaged in the food industry, ranging from coffee manufacturers to pet food startups. This diverse pool of businesses contributes significantly to Utah’s economy and brings a fresh take on the local food scene, offering innovative products that cater to every taste and lifestyle. Here are some of the most well-known food and beverage brands headquartered in Salt Lake City.

Firstly, let’s meet Black Rifle Coffee, a company with a passion for both their country and their coffee. This veteran-founded endeavour is more than just a coffee provider -its commitment is to support Veterans, active-duty military, first responders, and the American way of life.

Black Rifle Coffee

Founded by Evan Hafer, Black Rifle Coffee Company develops its delicious roasts with a sense of mission they’ve inherited from their military background. Committed to giving back, they maintain a strong social presence on platforms like @blckriflecoffee on Twitter, and Facebook here. They also maintain a strong professional profile on LinkedIn.

Traeger Pellet Grills

Avid BBQ lovers would be familiar with Traeger Pellet Grills. The company, founded by Joe Traeger, has revolutionized outdoor cooking with their distinctive range of wood pellet grills and cooking equipment. Their innovative products, available through a wide network of suppliers worldwide, offer a unique way to grill, smoke, bake, roast, braise, and barbeque. Stay updated with them on @traegergrills on Twitter, Facebook here and their LinkedIn page.

KetoNatural Pet Foods

KetoNatural Pet Foods, co-founded by Daniel Schulof, Michael D’Amico, and Nathan Mostow, brings innovative low-carb, high-protein options for our little furry friends. They can be followed on @ketonatural on Twitter.

Park City Group

Founded by Randall Fields, Park City Group is a versatile company that provides bespoke software products and services to supermarkets and various retail sectors. They’re taking advantage of technology to simplify tasks in the retail industry and can be followed on @parkcitygroup on Twitter or viewed on LinkedIn here.

Magic Mogu

For those looking for nutrition-packed snacks, Magic Mogu, co-founded by Pace Johnson and Tennyson Taggart, develops mushroom bars that are as tasty as their nutritious. Follow their journey on Facebook here or LinkedIn here.

Black Feather Whiskey

Started by Jay Williams, Jeremy Rawle, Matthew Seegmiller, and Rob Dyrdek, Black Feather Whiskey is as American as whiskey gets. They can be followed on Twitter @bfwhiskey?lang=en, Facebook here or LinkedIn here.

Tru Fru

Trü Frü offers a twist on snacks with frozen and shelf-stable fruity treats encased in premium chocolate. Keep up with their latest products on Twitter @tru_fru, Facebook here, or LinkedIn here.

Blue Chip Group

Phil Augason founded Blue Chip Group, a company known for catering to the agricultural and food and beverage industry. Follow them on LinkedIn here.

Harvest Right

Harvest Right, a company brought into existence by Dan Neville, is renowned in the food and beverage manufacturing industry. Stay connected with them on Twitter @harvestright, Facebook here, or LinkedIn here.


Founded by Jeff Coleman, Probar is a recognized name in the food and beverage, food processing and restaurant business. Join them on Twitter @theprobar, Facebook here, or LinkedIn here.

Augason Farms

Lastly, Augason Farms, founded by Phil Augason, focuses on providing high-quality, shelf-stable food and water products. Follow their updates on Twitter @augasonfarms, Facebook here, or LinkedIn here.

All these companies, each unique in their own right, contribute to the flourishing food and beverage scene of Salt Lake City compounding its reputation as a hub for inventive and responsible food entrepreneurship.

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